The LEGOLAND® Story

Welcome to The LEGOLAND® Story, a captivating attraction located within LEGOLAND Florida in Winter Haven. This engaging exhibit takes you on a journey through the rich history of LEGO, from its humble beginnings to its global phenomenon status. Discover the evolution of LEGO bricks, explore iconic LEGO sets, and learn about the creation of the LEGOLAND theme parks.

From Wooden Toys to Plastic Bricks

The LEGOLAND® Story begins with the early days of LEGO, showcasing the company's transition from crafting wooden toys to producing the iconic plastic bricks we know and love today. Explore displays of vintage LEGO toys and learn about the innovative spirit that has driven the company's success.

The Evolution of LEGO Sets

Witness the evolution of LEGO sets over the decades, from simple models to complex creations. Admire displays of classic LEGO sets that have captured the hearts of children and adults alike, and see how LEGO has adapted to changing trends and interests.

The Birth of LEGOLAND Theme Parks

Discover the story behind the creation of the LEGOLAND theme parks, from the first park in Billund, Denmark, to the global expansion that has brought LEGOLAND to locations around the world. Learn about the visionaries who brought LEGOLAND to life and the key milestones in the parks' development.

Interactive Exhibits

The LEGOLAND® Story features interactive exhibits that allow visitors to engage with LEGO in fun and creative ways. Build your own LEGO creations, test your LEGO knowledge, and learn about the design principles behind LEGO bricks and sets.

A Celebration of Creativity

The LEGOLAND® Story is a celebration of creativity, innovation, and the power of play. It's an inspiring experience for LEGO fans of all ages, offering a glimpse into the history and magic of this beloved brand.

Additional Information

The LEGOLAND® Story is located within LEGOLAND Florida in Winter Haven. Be sure to check the park's official website for hours of operation, show schedules, and special events.

Plan Your Visit Today

Immerse yourself in the history of LEGO at The LEGOLAND® Story. Plan your visit to LEGOLAND Florida today and discover the many other exciting attractions and experiences that await you.

Stay Connected

Follow us on social media for the latest updates, photos, and guest experiences from LEGOLAND Florida. Share your LEGOLAND® Story experience with us using #LEGOLANDFlorida and become a part of our growing community of LEGO fans.